"The UNILAD partnership for McDelivery exceeded our expectations in terms of performance and engagement. It was the first time we’d done a media partnership with UNILAD and it was their idea to use Insta-polls as part of a campaign, another first for us, which delivered amazing reach and votes to create our McDelivery tray. With well over a million views of our main video, it smashed KPIs and delivered a great ROI for McDonald’s. The team were incredibly efficient, developing a brilliant creative for us and taking on board feedback. Hugely collaborative and responsive, looking forward to working with them on another amazing campaign in the near future!"

– Red Consultancy (McDonald’s)

McDonalds wanted…

To engage with our UNILAD audience to promote McDelivery with UberEats leading up to the World Cup. Wanting to research what people valued the most when it came to a winning McDelivery, we decided to take a unique approach…


What better way to engage our audience than to run a series of Instagram Stories, asking our audience what would be their choices when making the ultimate McDonald’s tray. Over a series of seven frames people joined in on the debate through polls to decide their Maccie’s must-haves. Once the votes had been counted and decided, we chose to bring the ultimate McDelivery tray to life.

What they said…

Fit that bad boy with a repeat order button for when the games over and you want to either: 1. Celebrate with another maccies 🎉 or 2. Drown your sorrows with… you guessed it… another maccies 🤤🍟🍔” – Tommee Clarke

A screen where you can order more McDonald’s to your house whenever you want. Need 20 McNuggets? Get them delivered.” Billy Leigh Tranter

The Tray looks amazing 😍Feature you need to add is the important Apple Pie holder. Essential delivery purchase to go with my Ice Cream anytime I order UBER 🤣🤣– Joseph Button


How we packaged it…

The New McDonald's Tray Looks Incredible

This new McDonald's tray is wild! What would you add to it? 😂🍔

Posted by UNILAD on Thursday, 7 June 2018