…to raise awareness and increase sales of their TOTAL security and privacy product.
We created a hidden camera film that featured unsuspecting members of the public in a fake cafe. All the customers then accessed the public wifi and the waitress (played by an actress) reveals the information that they are inadvertently exposing by accessing the unsecure wifi network. We shared the film on the UNILAD Tech Facebook page and across the main UNILAD Twitter.
The video was shared almost 95k times on Facebook and viewed 8.3m times.
How we packaged it…