2.4M

VIEWS

6.9M

REACH

21.2K

ENGAGEMENTS

Channels:

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Carphone Warehouse wanted…

…to associate their brand with money saving, so during the difficult month of January, people would come to them to get the best prices on mobile phones.

Solution

We created a hilarious sketch comparing the difference between the cash-splashing month of December and the frugal month of January. The video was posted on the UNILAD main Facebook page during January with a link to Carphone Warehouse’s website.

Insights

Since its launch it’s received over 2 million views and has been positively received by our audience. The timing was perfect, with audience comments including “OMG! I was just googling how to sell your organs before watching this!” and “Loosely based on my life… except I didn’t buy any one a phone for Christmas “.

How we packaged it…

 

Life In January Vs Life In December

December vs January.. This is so true 😭😭

Posted by UNILAD on Friday, 12 January 2018

What they said…

“I can identify…😭🤣😂– Grissel Colon

“This is so accurate for me right now 😭😭– Kristina May

“Watched this till the end” – Liz Nowland