Cadburys wanted…

To promote and generate excitement around their Camp Creme Egg pop-up during Cadbury’s ‘Hunting Season’. The goal was to encourage new and current customers to buy the chocolate during their peak Easter season but also educate a mass audience in the many ways a creme egg can be enjoyed.


To produce a variety of content shared across Facebook and Instagram, ranging from recipe videos, Facebook live, Instagram story polls and a promotional video exploring Camp Creme Egg. The pieces outperformed expectations by 65% with our Facebook Live competition achieving a 6.9 million reach and 1.8 million views, making it one of our highest achieving live videos of 2017.

What they said…

“How eggciting would this be!! Eggcellent day out I think it would be a crack😂😂” – Roisin Purcell-Still

“Sorry guys but if you don’t hear from me for weeks, this is where I’ll be. When you find me, I’ll look like an egg” Olivia Mae

Now that’s my idea of heaven 😁😁 Angela Jenkins


How we packaged it…

Cadbury Creme Egg Mud Cake

How do you like your Creme Eggs? In cake! 😍🍫🍰

Posted by UNILAD Grub on Tuesday, 9 January 2018
Creme Egg Brownie Pizza

What a cracking Creme Egg Brownie Pizza 😍🍫

Posted by UNILAD Grub on Wednesday, 14 February 2018
Creme Egg Doughnuts

Creme Egg doughnuts - Yes or hell yes? 😏🍩

Posted by UNILAD Grub on Wednesday, 14 March 2018