98M

VIEWS

161M

REACH

8.1M

ENGAGEMENTS

Channels:

Platforms:

"UNILAD provide a unique opportunity to reach a huge, highly engaged audience and we're delighted with results of the partnership. They have an expert understanding of their users and were key in helping to ensure that the content we created with them was optimised for their platform. The campaign exceeded all expectations whilst keeping the Badger brand objectives front and centre which is no small feat. We look forward to working with them again in the future"

– Michael Burgoyne (Joint London)

Badger Ales wanted…

…to broaden the appeal of the brand and position themselves as a mainstream beer.

Solution

We worked with advertising agency, Joint, to identify that more and more men were struggling for space at home to enjoy a beer, and that more and more ‘man-caves’ were popping up in garden sheds all over the UK as a result.

We collaborated with Badger Ales to launch a competition allowing drinkers to win the ‘ultimate beer shed’. UNILAD created a series of videos featuring tours of the UK’s ultimate garden sheds.

We then shared the videos on our main Facebook page and Sport channels, asking people to tag their mates for a chance to win.

Insights

The series went truly viral with 11.5 million people watching the minute-long videos all the way to the end. It was the third most watched branded content video of all time.

Winner of The Drum Social Buzz Award for Best Social Campaign

Winner of Content Marketing Association Award for Best Viral Campaign 

How we packaged it…

This Shed Is A BBQ Lover's Dream

Badger Ales just built the ultimate beer shed.. Tag a mate who would love this 😍🍺

Posted by UNILAD on Friday, 4 August 2017

What they said…

“Wow, just impressive! 😍-Raluca Besleaga

“If your shed doesn’t do this I’m not coming to your BBQ 😂– Adam Michael Rowell

“Buy me that I won’t ask anything else” – Srikar Nagasai