…to engage a younger audience and encourage them to choose Autotrader when buying their next car.
We came up with a new kind of dating show that saw one girl rummage through the cars of three potential dates to find her match. The episode was over 5 minutes long and shared across Facebook, Instagram and Youtube.
Since its launch in December, the video has been viewed over 3.6 million times, with the majority of views coming from 18-24 year olds. The video has had a great reception with 70% of the reactions being positive.