…to position themselves as the ‘go to’ facilitator of being worry free abroad.
UNILAD produced a three part video series showing the importance of mobile phone data abroad for UK based travel influencers. The content showcased the ways influencers use their phones abroad such as uploading pictures to Instagram, keeping in touch and using maps to find the best scenic locations for their photography. We filmed a 360 video in each destination which acted as escapism for our audience.
The content was distributed on UNILAD adventure, the influencers social channels and seeded to our travel network to ensure maximum reach amongst travel enthusiasts.
Visitors to UNILAD Adventure are 5 times more likely to engage with travel content than our main Facebook page.
How we packaged it…