…to show the target audience of 16-35 year old men that the Philips One Blade could be used to shave a beard of any length.
What better way to portray the ‘ease of use’ of the One Blade than to show it in action whilst creating beard-art.
We worked with the impressively skilled barber, ‘MK’, filming him shaving various intricate images and words into our models’ beards.
The content consisted solely of close-up shots of the One Blade in action during the process as well as shots of the final artworks.
The film was viewed over 12m times and generated 95k comments.
How we packaged it…