…to promote the launch of Nerve, a film about a game of dare that goes wrong.
To test his nerve, we challenged our very own Axel Blake to a series of dares, UNILAD style. Axel was confronted with 3 mystery boxes, each with their own disgusting surprise inside, we broadcast the dare on Facebook Live and got our audience to pick which one he had to eat.
To support this live video we seeded the trailer for Nerve and created a highlight film of the live dare which ran across Facebook and Instagram.
The live video was commented on 21,000 times and the film made over $1 million in its UK opening weekend.
How we packaged it…