4.2M

VIEWS

13.2M

REACH

95K

ENGAGEMENTS

Channels:

Platforms:

Lionsgate wanted…

…to promote the launch of Nerve, a film about a game of dare that goes wrong.

Solution

To test his nerve, we challenged our very own Axel Blake to a series of dares, UNILAD style. Axel was confronted with 3 mystery boxes, each with their own disgusting surprise inside, we broadcast the dare on Facebook Live and got our audience to pick which one he had to eat.

To support this live video we seeded the trailer for Nerve and created a highlight film of the live dare which ran across Facebook and Instagram.

Insights

The live video was commented on 21,000 times and the film made over $1 million in its UK opening weekend.

How we packaged it…

Nothing good was ever going to come of this 󾆐󾌮󾌺

Posted by UNILAD on Friday, 12 August 2016