1.5M

VIEWS

5M

REACH

15K

ENGAGEMENTS

Channels:

Platforms:

Activision wanted…

…to create a video showcasing the highlights of the new Call of Duty WWII BETA version during its launch period, making it both shareable and relatable to video game audiences.

Solution

We filmed Stormzy taking on grime MC, P Money, in a Call of Duty showdown.

Each of them was supported by two other team members including Kurupt FM and Arsenal’s Aaron Ramsey and Rob Holding.

The video was presented by Yung Filly who was selected and booked through UNILAD Talent to bring together the perfect blend of chemistry and rivalry between the two teams. 

Insights

The video has been watched 1.5m times as well as reaching over 5m people in the month since it launched.

How we packaged it….

Stormzy Plays Call Of Duty

Stormzy is sick at Call of Duty 😂😂

Posted by UNILAD on Friday, 1 September 2017